About this course
The BBA in Marketing Top-Up program is designed for students who have already completed a Level 4 and Level 5 diploma in business or a related field and wish to earn a full Bachelor's degree. This one-year program focuses on advanced marketing concepts, strategic brand management, consumer behavior, and digital marketing trends. It equips students with both theoretical knowledge and practical skills needed to thrive in competitive marketing roles. Ideal for aspiring marketing managers, brand strategists, and digital media professionals, the program emphasizes real-world case studies, project-based learning, and global marketing perspectives. Upon completion, graduates are well-prepared for senior roles or further postgraduate study.
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Unit 1 Digital Marketing and Brand Management
5 Parts
- 6:40 Hr
Unit 2 Social Media Engagement and Online Community Building
2 Parts
Social Media Engagement and Online Community Building
2.42 MB
Submit Assessment of Unit 2 Social Media Engagement and Online Community Building
2 Questions
Min
Passed grade: 50/200
Attempts: 0/2
Unit 3- Advertising, Sponsorship, and Influencer Marketing
2 Parts
Advertising, Sponsorship, and Influencer Marketing
6.31 MB
Submit Assessment of Unit 3 Advertising, Sponsorship, and Influencer Marketing
1 Questions
Min
Passed grade: 50/100
Attempts: 0/2
Unit 4 Ethical, Accessible, and Eco-Friendly
2 Parts
Unit 4 Ethical, Accessible, and Eco-Friendly
1 Questions
Min
Passed grade: 50/100
Attempts: 0/2
Presentation- Unit 4 Ethical, Accessible, and Eco-Friendly
1 Questions
Min
Passed grade: 50/100
Attempts: 0/2
Unit 5- Managing Sustainability
1 Parts
Unit 5- Managing Sustainability
1 Questions
Min
Passed grade: 50/100
Attempts: 0/2
Consultancy Project- BBA
3 Parts
Final Project Brief
0.26 MB
Proposal Submission
1 Questions
Min
Passed grade: 50/100
Attempts: 0/2
Project Submission
1 Questions
Min
Passed grade: 50/100
Attempts: 0/2
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